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RENT THE LUXURY

Source: CB2 X GQ

Luxury Furniture Rent

Time Line

May - Aug 2020

Project Type

Scope

About

New Service

New Lifestyle

Marketing Plan 

Research

Business Metric

User Scenario

UX / UI Design

This service is a new subscription service for luxury furniture brand Crate & Barrel. It is a business model that allows influx of a potential online users by adopting the new trend from current lifestyle needs and preferred circumstances.

CURRENT PROBLEM

In modern days, more people desire high-quality products such as furniture, however, their budgets are limited for ownership and difficult to carry that furniture when they constantly move their homes.

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I’ve chosen the high quality homeware retail company C&B. Due to the rising market trend, C&B can offer a rental service on premium furniture which provides less pressure of ownership of premium furniture. 

NEW RENTAL 

SERVICE

This is a subscription service. Guaranteed payments for the rent period, and when that period is over, user returns the item. This service is for the people who know their living situation is temporary. It also makes their next move easier by having less to bring with them.

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WHY WOULD PEOPLE CHOOSE THIS SERVICE?

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Easy instant experience on high end products

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Getting the latest quality products with less budget

IDENTIFYING THE MARKET VALUE

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Sustainability

Recored that 9.7 trillion tons of furniture wound up in landfills by the end of 2015.

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Constant Move

The desire for home ownership is gradually decreasing. Millennials now rent at least 12 different places before they purchase a house of their own. 

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Great Opportunity

Furniture rentals have seen a remarkable global growth of 1000% over the past 3 years and now estimated to value between 5 to 8 billion dollars. 

RENTAL

SERVICE

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12 month rent - Retail price / 24

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6 month rent - Retail price / 20

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5% renting fee from the final price

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Additional delivery service when moving

*All pricing rates are based on current market price

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GOALS

Amy, 32

Trend Sensitive

Connection with people 

Preference premium products 

Past furniture experience

Social Media use

Move houses

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$60k - $80k

Late 20s - Late 30s

Millennials who just got a job and constantly move (temporary living situation). Also, trend sensitive who like to have the latest products, but do not have enough budget to own them. So, desire instant luxury experience. Hesitate to buy premium products due to high prices and difficult accessibility.

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TARGET MARKET

  • Find high-quality furniture retail at a reasonable price.

  • Able to take care of the furniture more easily when moving house.

  • Able to change the latest home interior product with less cost pressure.

PAIN POINTS

  • Difficult accessibility of premium furniture.

  • High-quality furniture are too expensive to own.

  • Difficult to move furniture when the living situation is temporary. 

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NEEDS

  • Partial payment of the high price furniture.

  • Easy transition of my furniture when moving home.

  • Always have opportunities on latest high end product. 

  • Guidelines on decorating interiors based on personal preferences. 

USER JOURNEY

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Accessing Instagram

Look around luxury furniture 

Acknowledge about C&B rental service 

Download the C&B app

Pick your furniture

Select a type of rent (12 or 6 month)

Pick a delivery day

Add or Exchange items after few month

Furniture's always with me wherever I go

CHECK OUT SITE MAP
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THE ONBOARDING

PROCESS

APP DOWNLOAD - INTRODUCTION - PREFERENCES 

Most people would access social media ads such as Instagram. If you first activate the Crate&Barrel app, it will give an in-depth introduction and details of the main features for this app. After onboarding, you would have to set up preference and reason for using this app. From the new trend, Crate&Barrel also focuses on rental services, which has a high potential of gathering new modern lifestyle users. 

IDEAS &

INSPIRATIONS

COLLECTIONS - GUIDANCES - AUGMENTED REALITY

We all want to decorate our home with well-harmonized furniture, lightings, and moods. However, it is hard for a normal user to inspire those concepts and environments. Therefore, the main home page gives advice and guidance on how to buy the right furniture for you. There are one of the features such as AR functions allows you to indirectly experience your possible furniture.

EXPLORE YOUR

FURNITURE

SEARCH - FILTER - RENT PRICING

Search and explore any type of furniture you want by the categories and set the filters by visualizing the pricing into rent price or a full payment price. The process of finding your furniture is way easier than the previous Crate&Barrel app. 

SELECT YOUR PLAN

& CHECKOUTS

PRICING - PAYMENTS

Select either 12 months or 6-month rent payment in the product detail page to see what best fits you and reduce the burden from the limited budget. Also, the checkout process is very straight forward and easy to follow. 

AFTERCARE

SERVICES

TRACKING - PICKUP - RETURN

There are three types of aftercare services you can use after the purchase. There are Tracking orders, pickup service when moving into a new place, and return or fixing service that you can reserve to get it done. 

ENHANCE YOUR

C&B EXPERIENCE

MY ACCOUNT - MY THEME - VIRTUAL ROOM

Other than renting service, there are several more features that could enhance the Crate&Barrel app experience. Adding mood board to your theme and to your specific room, Virtual rooms, live chat with your agent, and more.  

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RENT OUR LUXURY

MAKE YOUR LIFE

PREMIUM