RENT THE LUXURY
Source: CB2 X GQ
Luxury Furniture Rent
May - Aug 2020
UX / UI Design
This service is a new subscription service for luxury furniture brand Crate & Barrel. It is a business model that allows influx of a potential online users by adopting the new trend from current lifestyle needs and preferred circumstances.
In modern days, more people desire high-quality products such as furniture, however, their budgets are limited for ownership and difficult to carry that furniture when they constantly move their homes.
I’ve chosen the high quality homeware retail company C&B. Due to the rising market trend, C&B can offer a rental service on premium furniture which provides less pressure of ownership of premium furniture.
This is a subscription service. Guaranteed payments for the rent period, and when that period is over, user returns the item. This service is for the people who know their living situation is temporary. It also makes their next move easier by having less to bring with them.
WHY WOULD PEOPLE CHOOSE THIS SERVICE?
Easy instant experience on high end products
Getting the latest quality products with less budget
IDENTIFYING THE MARKET VALUE
Recored that 9.7 trillion tons of furniture wound up in landfills by the end of 2015.
The desire for home ownership is gradually decreasing. Millennials now rent at least 12 different places before they purchase a house of their own.
Furniture rentals have seen a remarkable global growth of 1000% over the past 3 years and now estimated to value between 5 to 8 billion dollars.
12 month rent - Retail price / 24
6 month rent - Retail price / 20
5% renting fee from the final price
Additional delivery service when moving
*All pricing rates are based on current market price
Connection with people
Preference premium products
Past furniture experience
Social Media use
$60k - $80k
Late 20s - Late 30s
Millennials who just got a job and constantly move (temporary living situation). Also, trend sensitive who like to have the latest products, but do not have enough budget to own them. So, desire instant luxury experience. Hesitate to buy premium products due to high prices and difficult accessibility.
Find high-quality furniture retail at a reasonable price.
Able to take care of the furniture more easily when moving house.
Able to change the latest home interior product with less cost pressure.
Difficult accessibility of premium furniture.
High-quality furniture are too expensive to own.
Difficult to move furniture when the living situation is temporary.
Partial payment of the high price furniture.
Easy transition of my furniture when moving home.
Always have opportunities on latest high end product.
Guidelines on decorating interiors based on personal preferences.
Look around luxury furniture
Acknowledge about C&B rental service
Download the C&B app
Pick your furniture
Select a type of rent (12 or 6 month)
Pick a delivery day
Add or Exchange items after few month
Furniture's always with me wherever I go